The Perfect Fusion of Dreams and Beliefs —— ACE Autoparts Brand Story
| ACE AUTOPARTS
Staying True · Steady Growth
Since its founding, ACE Autoparts has remained committed to one principle: providing every car owner with cost-effective and trustworthy auto parts. With persistence and dedication to quality, we have steadily grown into one of New Zealand’s most reliable partners in the automotive parts industry.
Passionate Beginnings · A Clear Direction
In 2018, the ACE team attended the Automechanika Frankfurt exhibition in Germany for the very first time. It was there that we encountered the renowned European lubricant brand Mannol, and experienced firsthand the superior value and difference that high-quality products can deliver.
That outstanding performance convinced us of one belief: great products deserve to be known by more people. This conviction has since become a driving force behind ACE’s continuous progress.
Growth Path · Solid Foundations
The growth of ACE Autoparts is the result of the perfect fusion of dreams and beliefs. With a professional perspective, we have consistently optimized our product structure and expanded market choices. By visiting leading manufacturers in Germany, Singapore, Korea, Japan, and China, and actively participating in international trade fairs, we have successfully introduced high-quality and competitively priced auto parts into the New Zealand market.
Through continuous effort, ACE has evolved from a single-category provider into a one-stop platform covering both maintenance and repair parts, earning long-term trust from car owners and partners alike.
Global Partnerships · Brand Advancement
In 2025, ACE Autoparts welcomed two significant international partners:
- Koch-Chemie: A German professional car care brand with over 50 years of industry expertise, renowned for its efficient, safe, and eco-friendly formulations. It has long been the preferred choice for premium automakers and professional car care centers.
- Sebang: Korea’s leading battery brand and an original supplier for many globally recognized car manufacturers, celebrated for its stability and reliable performance. ACE became its exclusive distributor in New Zealand, further enhancing our product portfolio in the local market.
At the same time, ACE is building a new equipment showroom, scheduled to open to the public in early 2026. This space will not only serve as a one-stop purchasing platform for auto parts but also showcase the latest in automotive care equipment and technology.
Looking Ahead · Mission Driven
ACE Autoparts has always stayed true to its original mission: we believe that quality should be within everyone’s reach.
Looking to the future, ACE will continue to work hand in hand with global partners. Through professional products, reliable services, and continuous innovation, we aim to bring new vitality to New Zealand’s automotive aftermarket and empower every driver to travel safely and with confidence.
Leave a comment
Your email address will not be published.